Phem (2019)
Phem is a fashion brand concept for garments that use hybrid digital-physical fabrics.
Phem explores fabrics that can be digitally animated, or, fabrics that have the dynamic abilities of a computer screen. It all began with us wondering, What would it be like to wear fabrics like this? and What would it be like to conceptualise and build a fashion brand that uses fabrics with dynamic behaviours?
Check out Phem’s dedicated website here:
https://phem.design
See how Phem was a part of my PhD research HERE.
Phem Fashion Film
::: Credits ::: Director: Angella Mackey Art direction: Angella Mackey, Vera van het Hof @ Club Futur Music: Julien Marchal (more info below) Model: Anne Forceville @ Tulip Models Props and Location: Vera van het Hof @ Club Futur Make-up and Hair: Wouter van Schaaijk @ Joyce Walian Agency Camera and Editing: Angella Mackey Production Assistants: Iris Bekkers, Rachel Rietdijk Driver: Gell Mackey ::: Music by Julien Marchal ::: (taken from the album "Insight II") Julien Marchal (SACEM/France) With the arrangement of Visions from The Roof Download INSIGHT XX: http://bit.ly/1ZFr3hc https://facebook.com/julienmarchalmusic https://soundcloud.com/julienmarchal https://twitter.com/julienmarchal http://marchaljulien.fr Licensing Info: info@visionsfromtheroof.com :: Acknowledgements:: This research was conducted at Philips Lighting Research and the Eindhoven University of Technology in the Netherlands. Funding provided by ArcInTexETN (European Union Horizon 2020 research and innovation programme under Marie Skłodowska-Curie actions grant agreement No. 642328)